Ideas from small and medium-sized enterprises can be submitted to The Compass Group for consideration by members of its ‘the !dea Works’ team. Applicants are shortlisted before the suppliers with the best concepts are called into the boardroom to pitch their proposals in a ‘Dragons Den’ style presentation.
This is what we at Draught Beer Online did recently and were one of the lucky companies to be selected. The panel of judges consisted of; Nick Vadis – executive chef, Claire Nutter – head of commercial – health, wellbeing and sustainable sourcing, Oliver Cock – managing director, commercial and Adam O’Connor – head of central marketing.
Nick Vadis liked the simplicity and lack of Health & Safety complications and could definitely see where the portable draught beer dispensers from Draught Beer Online could work within The Compass Group.
Adam O’Connor commented “This product could dramatically change parts of our business where we need to deliver chilled alcoholic drinks, either at short notice or in unusual environments. We’re going to speak to our sports stadia clients about deploying this product for the new season.”
After the pitch, which can be seen here, we received four resounding ‘Yes’ votes from the panel of judges.
We are at present awaiting for the !dea Works team to outline our portable draught beer concept to the Sport, Leisure and Hospitality sector of the Compass Group and discuss how it can best be utilised within the Company.
We are hoping to see this sector utilise our portable draught beer dispensers in their hospitality suites and elsewhere at the various large sporting venues where the Compass Group is responsible for contract catering e.g. Wimbledon, Chelsea FC, Goodwood, Brands Hatch, Millennium Stadium, The O2, Twickenham, The Brit Oval, Cheltenham, Aintree, Henley Regatta and Lord’s, to name a few.